Today’s digital publishers need compelling ad formats that reliably drive revenue and engage viewers - and they need to be able to create campaigns quickly, trust they can traffic ads with no hassles, and measure results with confidence. Clipcentric’s latest platform refresh enables all of this and more! The new Clipcentric experience includes tons of enhancements and improvements that opens up a world of fresh creative possibilities for creative digital ads.

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A fresh look with smarter personalization

The first thing Clipcentric users will notice when they login is a redesigned personalized dashboard, giving a clear view of in-progress campaigns and pending service requests so teams know exactly where to focus their attention.

We’ve streamlined navigation throughout the platform so that users spend less time clicking through menus and more time dedicated to what matters most: building impactful advertising experiences. With the tight deadlines and turnaround times creative teams face, these usability improvements help speed up ad builds and production time.

Creativity without limits

Clipcentric has always been about helping creatives produce stunning, high-performing ads that work flawlessly in all environments. Our latest update takes that creativity to the next level. New animation effects such as particle transitions, embedded QR codes, and AI-powered image generation and editing lets teams produce eye-catching, quality ads that stand out.

Interactivity options also get a major upgrade. New gamification features – including mazes, puzzles, and “catch & avoid” mechanics – give brands innovative ways to engage audiences without the need for complex custom development and ad engineering. Drag-and-drop gamification features in ads make it easy to sell advertisers on brand-aligned interactive units. These types of creative executions grab attention but also keep users engaged, driving higher interaction rates and stronger brand recall.

Additionally, enhanced data feed integrations in Clipcentric’s platform refresh make it faster and easier to produce dynamic ads that adapt in real-time to reflect the most relevant offers, products, or messages for each viewer, turning ordinary campaigns into experiences that feel tailored for each user. Clipcentric’s ability to handle large and complex data feeds and integrate them directly into ad creative at run time means publishers can build once but serve thousands of variants off of a single ad tag.

Efficiency that powers results

Of course, dazzling creative is simply one part of the equation. The other is efficiency - and that’s where Clipcentric’s behind-the-scenes improvements shine. 

The platform now streamlines animation and video encoding, dramatically reducing production time for high-quality ad formats. Campaign management is more agile too, with support for modifying ad tags and tracking URLs without the need for re-trafficking - a feature that saves both time and resources (and headaches!).

On the analytics front, new metrics for invalid clicks, restricted impressions, and more give publishers and advertisers sharper visibility into campaign performance. These deeper insights allow creative teams to optimize on the fly and ensure that every advertiser impression delivers maximum impact.

Level up your creative game

This platform refresh isn’t just an update - it’s an evolution of what Clipcentric has always been committed to: leveraging our longstanding industry expertise and nimble brilliance to deliver technology that empowers creatives to move faster, think bigger, and create ads that resonate deeply with audiences. Combined with our industry-beloved campaign support and customer service team, Clipcentric is the complete package for publishers needing to deliver premium ad experiences across web, mobile, and CTV.

If you’re ready to take your ad products portfolio to new heights, now is the perfect time to explore everything Clipcentric’s enhanced platform has to offer. Reach out to our team if you’d like a demo or refresher on all that Clipcentric can do!